Rare Icons

Pick a number, we’ll meet you there.

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Explore

We do ballistic research, and dig wherever we see light.

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Articulate

See the power of words. The power to move you. Let's talk.

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Capture

The Visual language is universal, and we speak it fluently.

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Connect

Communication is connection that resonates.

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Deliver

On-time, in hand, every time.

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Experience

Everything we make is alive.

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To capture the spirit of invention, Smirnoff and JWT agency traveled Rare Icons to Mexico City and Bangkok, to profile artists as they transformed limitations into possibilities.

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Midnight Circus

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To capture the spirit of invention, Smirnoff and JWT agency traveled Rare Icons to Mexico City and Bangkok, to profile artists as they transformed limitations into possibilities.

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Influencers: Mamafaka

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Supporting the launch of Assassin’s Creed 4, the highly anticipated video game from Ubisoft, Rare Icons and Vice Magazine traveled to the Caribbean to explore the pirates’ old haunts-- and discovered the modern-day world of Rum, Guns and Gallows.

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Rum, Guns, and Gallows: Blackbeard

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To capture the spirit of invention, Smirnoff and JWT agency traveled Rare Icons to Mexico City and Bangkok, to profile artists as they transformed limitations into possibilities.

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Influencers: Paolo Montiel

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A Life of Shoes

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8 photographers. 8 cities, on 3 continents. 28 days…. and 8 documentaries. In this award-winning campaign, Rare Icons literally went around the world to help Samsung choose, with the help of the instagram community, the World’s Most Photogenic City.

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Galaxy Camera: San Francisco

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To promote the launch of the Galaxy S camera, Samsung sent Rare Icons around the world to shoot with Instagram photographers-- 8 cities in 28 days, creating 8 documentaries. The Instagram community then voted on the results, choosing the “Most Photogenic City” in this award-winning campaign.

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Galaxy Camera: Berlin

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8 photographers. 8 cities, on 3 continents. 28 days…. and 8 documentaries. In this award-winning campaign, Rare Icons literally went around the world to help Samsung choose, with the help of the instagram community, the World’s Most Photogenic City.

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Galaxy Camera: London