Rare Icons

Rare Icons

Content Created in Editorial

More Info

8 photographers. 8 cities, on 3 continents. 28 days…. and 8 documentaries. In this award-winning campaign, Rare Icons literally went around the world to help Samsung choose, with the help of the instagram community, the World’s Most Photogenic City.

Small_samsung_amsterdam-apple_prores_422
Galaxy Camera: Amsterdam

More Info

Condé Nast asked us to capture the dynamics behind Emma Watson’s photoshoot for the cover of Teen Vogue. The resulting video appeals to the target demo by capturing the evolution of Emma’s personal style.

Small_emmanocolor
Teen Vogue: Emma Watson

More Info

To capture the spirit of invention, Smirnoff and JWT agency traveled Rare Icons to Mexico City and Bangkok, to profile artists as they transformed limitations into possibilities.

Small_smirnoff_midnight_circus_clip
Midnight Circus

More Info

Studio shoot for Michael Kors #luckandluxe with artist Nicole Licht.

Small_mk_2
Michael Kors

More Info

Rare teamed up with Jack Morton Worldwide to create a series of videos on the Dubai Institute of Design and Innovation; a cutting edge design school transforming the industry in the Middle East and set to open in 2019.

Small_the_institute_preview_still
Jack Morton Worldwide

More Info

Hatch kids explain what the media gets wrong about how boys feel about themselves.

Small_hatch_stereotypes
SheKnows Media

More Info

One of the most iconic and anticipated issues since it’s inception in over 50 years ago, Rare Icons ensures the stories behind the images are brought to life with the same energy and enjoyment the crews have creating them.

Small_si_swimsuit_0g_no_color
Swimsuit 2014 Behind the Scenes: Zero G

More Info

To promote the launch of the Galaxy S camera, Samsung sent Rare Icons around the world to shoot with Instagram photographers-- 8 cities in 28 days, creating 8 documentaries. The Instagram community then voted on the results, choosing the “Most Photogenic City” in this award-winning campaign.

Small_samsung_berlin-apple_prores_422
Galaxy Camera: Berlin