Rare Icons
Content Created in Editorial
Rare Icons
Samsung
8 photographers. 8 cities, on 3 continents. 28 days…. and 8 documentaries. In this award-winning campaign, Rare Icons literally went around the world to help Samsung choose, with the help of the instagram community, the World’s Most Photogenic City.
Galaxy Camera: Amsterdam
Conde Nast
Condé Nast asked us to capture the dynamics behind Emma Watson’s photoshoot for the cover of Teen Vogue. The resulting video appeals to the target demo by capturing the evolution of Emma’s personal style.
Teen Vogue: Emma Watson
Smirnoff
To capture the spirit of invention, Smirnoff and JWT agency traveled Rare Icons to Mexico City and Bangkok, to profile artists as they transformed limitations into possibilities.
Midnight Circus
Year of the Rooster
Studio shoot for Michael Kors #luckandluxe with artist Nicole Licht.
Michael Kors
DIDI
Rare teamed up with Jack Morton Worldwide to create a series of videos on the Dubai Institute of Design and Innovation; a cutting edge design school transforming the industry in the Middle East and set to open in 2019.
Jack Morton Worldwide
HatchKids Discuss Male Gender Stereotypes
Hatch kids explain what the media gets wrong about how boys feel about themselves.
SheKnows Media
Sports Illustrated
One of the most iconic and anticipated issues since it’s inception in over 50 years ago, Rare Icons ensures the stories behind the images are brought to life with the same energy and enjoyment the crews have creating them.
Swimsuit 2014 Behind the Scenes: Zero G
Samsung
To promote the launch of the Galaxy S camera, Samsung sent Rare Icons around the world to shoot with Instagram photographers-- 8 cities in 28 days, creating 8 documentaries. The Instagram community then voted on the results, choosing the “Most Photogenic City” in this award-winning campaign.
