Rare Icons
Content Created in Editorial
Content Created in Editorial
8 photographers. 8 cities, on 3 continents. 28 days…. and 8 documentaries. In this award-winning campaign, Rare Icons literally went around the world to help Samsung choose, with the help of the instagram community, the World’s Most Photogenic City.
Condé Nast asked us to capture the dynamics behind Emma Watson’s photoshoot for the cover of Teen Vogue. The resulting video appeals to the target demo by capturing the evolution of Emma’s personal style.
To capture the spirit of invention, Smirnoff and JWT agency traveled Rare Icons to Mexico City and Bangkok, to profile artists as they transformed limitations into possibilities.
Studio shoot for Michael Kors #luckandluxe with artist Nicole Licht.
Rare teamed up with Jack Morton Worldwide to create a series of videos on the Dubai Institute of Design and Innovation; a cutting edge design school transforming the industry in the Middle East and set to open in 2019.
Hatch kids explain what the media gets wrong about how boys feel about themselves.
One of the most iconic and anticipated issues since it’s inception in over 50 years ago, Rare Icons ensures the stories behind the images are brought to life with the same energy and enjoyment the crews have creating them.
To promote the launch of the Galaxy S camera, Samsung sent Rare Icons around the world to shoot with Instagram photographers-- 8 cities in 28 days, creating 8 documentaries. The Instagram community then voted on the results, choosing the “Most Photogenic City” in this award-winning campaign.