8 photographers. 8 cities, on 3 continents. 28 days…. and 8 documentaries. In this award-winning campaign, Rare Icons literally went around the world to help Samsung choose, with the help of the instagram community, the World’s Most Photogenic City.
Condé Nast asked us to capture the dynamics behind Emma Watson’s photoshoot for the cover of Teen Vogue. The resulting video appeals to the target demo by capturing the evolution of Emma’s personal style.
Rare teamed up with Jack Morton Worldwide to create a series of videos on the Dubai Institute of Design and Innovation; a cutting edge design school transforming the industry in the Middle East and set to open in 2019.
One of the most iconic and anticipated issues since it’s inception in over 50 years ago, Rare Icons ensures the stories behind the images are brought to life with the same energy and enjoyment the crews have creating them.
To promote the launch of the Galaxy S camera, Samsung sent Rare Icons around the world to shoot with Instagram photographers-- 8 cities in 28 days, creating 8 documentaries. The Instagram community then voted on the results, choosing the “Most Photogenic City” in this award-winning campaign.