Rare Icons

Bryan Gregg

Previously named a go-to creative collaborator of Vice Media, Bryan’s passion to create and redefine digital storytelling drove him to bring together creatives across disciplines in 2010 to found Rare Icons, a creative studio, film, and video production company that develops and creates content for platforms across linear and digital.

Bryan continually seeks to blur the boundaries between audience, participant and storyteller. His film and VR experience, Human Ignition, premiered at Formula 1 races around the world including the Barcelona Grand Prix, and won Best Documentary at the LA Cinema Festival of Hollywood.

His background in long-form storytelling also includes being part of the cinematography team on Emmy Award winning Deadliest Catch (Season 6) and as a member of the production team that won the PGA Producer of the Year in non-fiction television in 2011 for the series.

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Volvo Uptime Services


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Three part series chronicling Cleveland Cavaliers Kevin Love as he trains in Park City, Utah for the upcoming season.

Players' Tribune

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Supporting the launch of Assassin’s Creed 4, the highly anticipated video game from Ubisoft, Rare Icons and Vice Magazine traveled to the Caribbean to explore the pirates’ old haunts-- and discovered the modern-day world of Rum, Guns and Gallows.

Rum, Guns, and Gallows: Blackbeard