Rare Icons

Bryan Gregg

Previously named a go-to creative collaborator of Vice Media, Bryan’s passion to create and redefine digital storytelling drove him to bring together creatives across disciplines in 2010 to found Rare Icons, a creative studio, film, and video production company that develops and creates content for platforms across linear and digital.

Bryan continually seeks to blur the boundaries between audience, participant and storyteller. His film and VR experience, Human Ignition, premiered at Formula 1 races around the world including the Barcelona Grand Prix, and won Best Documentary at the LA Cinema Festival of Hollywood.

His background in long-form storytelling also includes being part of the cinematography team on Emmy Award winning Deadliest Catch (Season 6) and as a member of the production team that won the PGA Producer of the Year in non-fiction television in 2011 for the series.

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Teaming up with Team Lotus F1, Vice Magazine and Coca Cola Burn energy drink, Rare Icons has been tasked with envisioning the future of high-speed motorsport.

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Human Ignition: Trailer

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Teaming up with Team Lotus F1, Vice Magazine and Coca Cola Burn energy drink, Rare Icons has been tasked with envisioning the future of high-speed motorsport.

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Human Ignition: Future Driver

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During 10 days in Central Africa, Allyson Felix, the world's fastest woman, introduced Rare Icons to Right To Play, a global organization promoting community and leadership through play programs.

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The Other End of the Pendulum

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Four part series chronicling Kentucky Wild Cat star Willie Cauley-Stein as he prepares for the 2015 NBA Draft.

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Players' Tribune

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Teaming up with Team Lotus F1, Vice Magazine and Coca Cola Burn energy drink, Rare Icons has been tasked with envisioning the future of high-speed motorsport.

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Human Ignition: Future Car

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Supporting the launch of Assassin’s Creed 4, the highly anticipated video game from Ubisoft, Rare Icons and Vice Magazine traveled to the Caribbean to explore the pirates’ old haunts-- and discovered the modern-day world of Rum, Guns and Gallows.

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Rum, Guns, and Gallows: Charles Vane

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UFC World Champion Chris Weidman prepares to defend his title in this four part series.

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Players' Tribune

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Supporting the launch of Assassin’s Creed 4, the highly anticipated video game from Ubisoft, Rare Icons and Vice Magazine traveled to the Caribbean to explore the pirates’ old haunts-- and discovered the modern-day world of Rum, Guns and Gallows.

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Rum, Guns, and Gallows: Calico Jack