Rare Icons

Welcome to
our headspace.

Interactions excite us.
They capture our imagination.
They are visceral and subtle.
They are beauty, tension, disappointment.
Desire, fear, hunger.

They are stories.
And we love stories.
Hearing them, sharing them.
And we are good at it.

It is our passion to unravel the emotional current running through the world we live in, and it is our mission to convince others of its existence.

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A three-part web series commissioned by Eddie Bauer.

Eddie Bauer

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Hatch kids explain what the media gets wrong about how boys feel about themselves.

SheKnows Media

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A feature length film directed by Lukas Huffman. Awards: 2014 Calgary International Film Festival - Discovery Award, 2014 Calgary International Film Festival - Audience Award, 2014 Asheville Cinema Festival - Audience Award.

Image Nation Films

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At 3am, the veil between our world and the spirit world is at it’s thinnest. Warner Brothers asked Rare Icons to investigate, and this video was born-- just in time for the launch of feature film “The Conjuring.”

The Devil's Hour

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Nike’s goal for the New Year was to #makeitcount, with Rare Icons and the Black Roses running club, on the streets of New York City.

We Will Make It Count

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To capture the spirit of invention, Smirnoff and JWT agency traveled Rare Icons to Mexico City and Bangkok, to profile artists as they transformed limitations into possibilities.

Influencers: Pen-Ek

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Four part series chronicling Kentucky Wild Cat star Willie Cauley-Stein as he prepares for the 2015 NBA Draft.

Players' Tribune

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A series of short films for Vibram's FiveFingers "What's Your Story?" campaign.