Rare Icons

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our headspace.

Interactions excite us.
They capture our imagination.
They are visceral and subtle.
They are beauty, tension, disappointment.
Desire, fear, hunger.

They are stories.
And we love stories.
Hearing them, sharing them.
And we are good at it.

It is our passion to unravel the emotional current running through the world we live in, and it is our mission to convince others of its existence.

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Three part series chronicling Cleveland Cavaliers Kevin Love as he trains in Park City, Utah for the upcoming season.

Players' Tribune

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No money. No fame. Plenty of parties and broken bones. Life for the all-female "Too Hard" crew harks back to an era of snowboarding before the sport came with big contracts and Olympic medals.


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Volvo Uptime Services


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To capture the spirit of invention, Smirnoff and JWT agency traveled Rare Icons to Mexico City and Bangkok, to profile artists as they transformed limitations into possibilities.

Influencers: Verde Verical

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Baileys teaches us how to make a Sundae Fundae with style.


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Supporting the launch of Assassin’s Creed 4, the highly anticipated video game from Ubisoft, Rare Icons and Vice Magazine traveled to the Caribbean to explore the pirates’ old haunts-- and discovered the modern-day world of Rum, Guns and Gallows.

Rum, Guns, and Gallows: Calico Jack

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One of the most iconic and anticipated issues since it’s inception in over 50 years ago, Rare Icons ensures the stories behind the images are brought to life with the same energy and enjoyment the crews have creating them.

Swimsuit 2013: Antarctica

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A digital spot illustrating the design process behind the JBL Studio 2 loudspeakers.