Rare Icons


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Teaming up with Team Lotus F1, Vice Magazine and Coca Cola Burn energy drink, Rare Icons has been tasked with envisioning the future of high-speed motorsport.

Human Ignition: Future Car

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Rare teamed up with Jack Morton Worldwide to create a series of videos on the Dubai Institute of Design and Innovation; a cutting edge design school transforming the industry in the Middle East and set to open in 2019.

Jack Morton Worldwide