Rare Icons


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8 photographers. 8 cities, on 3 continents. 28 days…. and 8 documentaries. In this award-winning campaign, Rare Icons literally went around the world to help Samsung choose, with the help of the instagram community, the World’s Most Photogenic City.

Galaxy Camera: Milan

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Baileys teaches us how to make a Sundae Fundae with style.


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Supporting the launch of Assassin’s Creed 4, the highly anticipated video game from Ubisoft, Rare Icons and Vice Magazine traveled to the Caribbean to explore the pirates’ old haunts-- and discovered the modern-day world of Rum, Guns and Gallows.

Rum, Guns, and Gallows: Charles Vane

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Four part series chronicling Kentucky Wild Cat star Willie Cauley-Stein as he prepares for the 2015 NBA Draft.

Players' Tribune